In 1946 Minoru Yoneyama established his company just after the end of World War II using a single one horsepower motor, the company produced wooden floats for fishing nets and other wooden products. In 1957 the Yoneyama company evolved into manufacturing badminton rackets under other brand names. Minoru Yoneyama introduced the first Yoneyama brand badminton racket in 1961 and with the company’s commitment to innovation by 1968 had introduced the world’s first aluminium racket, the Yoneyama 7000.
1968 Yoneyama 7000, the world’s first racket with an aluminium head.
In 1973 the company’s new ‘YY’ logo with blue and green colour combinations was introduced and soon became a familiar sight on badminton and tennis courts around the globe. One year later, the company and brand name changed to YONEX.
1973 Yoneyama Hy-Stainless Racket
The Yonex company now produces tennis, badminton rackets and clothing also a full range of golfing equipment and many other sporting products.